Evolution Fresh
Evolution Fresh wanted to launch a new campaign to introduce the benefits of green juice to promote their green drink initiative. Just a few simple questions and we would recommend the perfect juice to match their taste buds. We created custom artwork for each selection along with a fun and sharable personality selection.
COMPANY
Starbucks
WLS, Agency
ROLE
Art Director, UI/UX Design, Concept Development
CREDIT
Mike Kern, CD, Creative Director
Christian Broadbent, Illustrations
We extended the current branding and UI elements from our recent marketing design and included new hand-drawn illustrations and water color elements. All of the navigation was kept with-in the experience with at link back to the main website.
GO GREEN
We kept the quiz short and sweet with quirky animations and an easy & fun walk-through process.
THE RESULTS ARE IN
The results showcased a fun interactive elements that let you explore the benefits of the produce that used in your green juice pick.
About me
Hi, I’m Rebecca, a digital designer living in Salt Lake City. I’ve spent the last fifteen plus years, working in-house and at agencies. With a background in graphic design, my main focus has been on website and interface design. Currently I work at Rentler(now TenantCloud) as a senior UI designer & team lead.